A social media plan, or strategy if you may, is the integral essence of what you intend to put forth for your business on various social media outlets. These various platforms are vital for marketing endeavors and can truly go a long way in giving detailed insight into lessons learned by individuals as well as give an overall snapshot of how businesses in a similar line of work fare in terms of reputation especially since social media has become such an omnipresent part of our daily lives! social media management company for small business